Module 2: Your Marketing Pipeline and Sales Funnel

Success Factors for Business on the Internet:

Building a Foundation for Internet Business Success with a Business Model and Plan

Internet marketing strategies are powerful business success factors when they build on a simple business model and plan.There are three essential success factors for an internet marketing foundation, the building blocks for establishing a successful online business enterprise:

1. Your Simple Business Model: how you’ll begin sharing your knowledge, experience and message (your marketing pipeline).
2. Your Marketing Funnel: where your audience encounters your products, programs and/or services
3. Your Plan: how you’ll build your business structure and your marketing and sales process over time.

Think of your business on the internet as needing a structure (framework) and business processes (marketing and sales). You start with an idea, a model, and then add a building project plan with phases of construction.

In Module 2, we’ll start by sketching out a model and a funnel (Use pencil and eraser!) and then move into planning your step-by-step construction. (The tutorials here at SBSK will help you with the How-To’s.)

Introduction and Overview

Module 2 At-a-Glance: Checklist/To Do List

Module 2 Overview: Your Simple Business Model

Blog Post: How to Start Internet Marketing with a Simple Business Model

Module 2 Video Presentation

Audio
Slides

Module 2 Workbook: Exercises/Downloads

Worksheet 1: Your Target Market (Re-visited)
Resource 1:

Worksheet 2: Your Marketing Pipeline
Resource 2:

Worksheet 3: Your Marketing & Sales Funnel

Worksheet 4: Your Product Mountain

Worksheet 5: Your Business Blueprint and Development Plan

Module 2 Bonus Material

1. The Marketing Hourglass (John Jantsch, Duct Tape Marketing)

The Marketing Hourglass: John Jantsch of Duct Tape Marketing uses the concept of The Marketing Hourglass^sm. The top half indeed resembles the funnel concept, but the expanding bottom half … adds the necessary focus on the total customer experience that ultimately leads to referrals and marketing momentum.

Link to the bonus pages and read John’s blog post, The Easiest Way to Explain the Marketing Process. Sketch out some ideas for your marketing model and plan in the workbook provided.

2. A Smarter Marketing Funnel (Mike Klingler, Marketing Funnel Mastery)

Hub: A Smarter Marketing Funnel (Mike Klingler at HubPages)