The Marketing Hourglass for Marketing Momentum

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The Marketing Hourglass:

John Jantsch of Duct Tape Marketing uses the concept of The Marketing Hourglass^sm. The top half indeed resembles the funnel concept, but the expanding bottom half … adds the necessary focus on the total customer experience that ultimately leads to referrals and marketing momentum.

Blog post: The Easiest Way to Explain the Marketing Process (John Jantsch at Duct Tape Marketing)

Workbook: Your Marketing Hourglass–What’s Your Strategy? What’s Your Action Plan?

Resource: The Marketing Funnel is Broken–Joseph Jaffe at Duct Tape Marketing (podcast)

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