Social Media Marketing Connections
Are you struggling with your social media marketing?
Do you need to start connecting and automating your efforts to save time and reach more people?
Social Media Connections: Organize, Connect, Integrate and Automate
Once you get rolling with social media marketing campaigns, you will have numerous daily and weekly tasks which will clog your schedule and distract you from your other important marketing and business-building projects and tasks. There are four ways to avoid social media overwhelm and manage your social media to maximize your ROI, your return on the investment of your time and effort.
Organize
Believe me [voice of experience] when I say: “You’ll save yourself weeks, days and hours of time…and thousands of calories of comfort food, if you organize your social media marketing data.” Really.
I do two things: 1) keep an Excel workbook up-to-date with my “web data” and 2) use a password organizer, LastPass.
Social Media Marketing Data Tracking
Big gift with red wrapping paper and gold bow, just for your social media marketing organization:
SocialMediaMarketing_WebData_TrackingSheet
LastPass
Let the video tell you all about this handy dandy free tool.
Connect
Facebook Like Box
At your website, you can [and should! 
] make it easy for your visitors to connect to you through social media–and easy to share your content with their social networks.
Use social media icons linked to your social networking sites to give your visitors the chance to keep in touch with you in other ways. You can also place badges, buttons and boxes on your website (for example, the Facebook LIKE box). In some cases, your website visitors will be able to LIKE your Facebook business page or follow you on Twitter without leaving your website.
Here’s an example from Social Biz Local Biz: –>
Social bookmarking is another way to enable easy sharing of your content and ideas. There are websites dedicated to facilitating the collection and sharing of bookmarks. There are many bookmarking sites but the “Big Three” that have the most potential to drive traffic to your website are StumbleUpon, Digg and Delicious.
StumbleUpon
Digg
Delicious
Integrate
Your website is your social media marketing hub. It’s the home base for your internet business and marketing efforts. Your primary social media marketing goal is to send all traffic from social networking and social bookmarking sites to your website for full access to your information, your blog posts and articles. Your website is where your visitors will encounter your offers of products and/or services and where they’ll look for information that helps them make a buying decision.
One way to ensure your social networks see and follow your content back to your website is to integrate your blog with your social media sites. For instance, at Facebook and LinkedIn you can make sure that blog post excerpts show up with links back to full content. Each site has a different mechanism for integrating your blog. Two applications Daryl and I have used are SocialRSS and NetworkedBlogs. [In our Social Connections Intensive, we take you through the steps to integrate your blog with your Facebook business page and with your LinkedIn account. And if you don't have a Facebook page or LinkedIn account yet, we'll take you through those steps, too.]
See our Events Schedule for the next Social Connections Intensive.
Automate
The fourth way to save time and reach more people with your social media marketing is to automate some of your social media tasks. You can synchronize and schedule your status updates for social media sites using social media tools like Ping.fm and HootSuite.
To synchronize status updates across all your social media sites with Ping.fm you will initially input all your login information from each of your social media sites. [I told you your Social Media Marketing -- Web Data spreadsheet would come in handy! 
] Then, when you have an important message to send out across your social media sites, you can do so with just one click.
Scheduling your status updates is the answer to taking control of your time and posting regularly across time and time zones, keeping the stream of information fresh and updated. You’ll be able to spend both business and personal time unharnessed from your electronic tools while your messages continue to flow into the stream. Working in the HootSuite dashboard, I post messages to multiple accounts; re-tweet across accounts; and schedule in bulk. HootSuite has some other exciting features which we will cover in later posts, tutorials and workshops.
Learn More about Social Media Connections and Get It Done!
Social Media Connections Webinar
In this fr*ee short webinar, you will learn:
– The 4 ways for you to work smarter and save time while you reach more people with your social media marketing.
– How to make it easy to connect with you and share with others.
–Handy tools to synchronize and schedule status updates at your social networks.
– How to post from anywhere … to anywhere
Click the link to register for the free webinar, Social Media Connections.
Social Media Connections Intensive
In this intensive one-day online workshop you will:
–Learn the elements of the Social Media Connections system and set up your accounts
–Set up your system to integrate your website and social media accounts
–Set up your system to synchronize and schedule your social status updates
In three webinar modules with work sessions between each module, you will put your new knowledge and skills to use immediately. You will always have help available to get over any technology hurdles. There is always a bonus Q & A call a few days after the intensive if you have any leftover questions or hiccups you run into after the workshop.
We have a Social Media Connections intensive workshop scheduled in August [2011] and you can check our Events Schedule to see when the next session will be. Get more details at the Social Media Connections intensive info. page.
To your great social media marketing success!
Kate
Related articles
- Scott Meis: Strategies to Use StumbleUpon Like a Pro | Position Blogging (positionblogging.com)
- How to Use StumbleUpon for Business (progressivemediaconcepts.com)
- How to Use Delicious: The King of Bookmarking (socialmediaexaminer.com)
- Social Bookmarking in Plain English (commoncraft.com)
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