Social Biz Startup Kit — Boot Camp 2010
Social Biz Startup Kit—Boot Camp
The Social Biz Startup Kit creators, Daryl Lozupone and Kate Williams, provide training, guidance and group coaching in an 8-session boot camp to make sure you get off to the best social biz start possible, making the most of your social networking and blogging efforts and achieving RESULTS.
When you join Social Biz Start Up Kit members and complete the Boot Camp, you will:
1. Operate a marketing system that integrates blogging and social marketing with a search engine friendly WordPress blog at the “hub” of the system.
2. Start with a Facebook marketing system linked to Twitter and your blog.
3. Set up your WordPress blog as a marketing hub, creating traffic that moves from your social marketing “satellites” (Facebook, Twitter, LinkedIn) back to your blog and onto your “house” list.
4. Create a content strategy that uses re-purposed content to create traffic and is a sane, don’t-reinvent-the-wheel approach.
5. Set up and automate a large part of your social media marketing using advanced techniques and tools.
6. Spend more time creating relationships and serving clients/customers than you spend learning and tussling with technology.
Boot Camp Sessions
Session 1: Your Social Biz Profile and Million Dollar Story
Session 2: Build a Profitable List with Facebook
Session 3: Keeping Your List Warm and Teaching Them to Buy
Session 4: Your Marketing Hub: Craft It for Attraction & Connection
Session 5: Working Your No-Stress Content Strategy
Session 6: Connecting Your Hub and Satellites to Send Content on Its Mission
Session 7: Targeting a Market and Pathfinding Your Mountain
Session 8: Getting Into Action with RESULTS
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